Case Study: 360 Innovate
Brantas knew we needed the job completed by a supplier we could trust and work with again in the future. They did not disappoint and delivered exactly what they committed to us throughout our initial sales meetings. Solid knowledge of their product and our market solved our needs.
Kaveh Aghsaei, Operations Director, 360innovate
NEED
360 Innovate Ltd are a high-growth start-up business with over 800 customers. A customer relationship solution was needed to manage customer contracts, support agreements, marketing activities and most importantly to track sales opportunities and highlight the performance of the sales team. Information flow amongst key staff is critical in a business with so many customers.
BUSINESS CHALLENGE
Brantas had to use their knowledge of customer relationship solutions to remove all unnecessary data entry fields and show the sales team how to quickly enter meaningful sales information. We had to customise the solution to be used in a fast-paced and dynamic environment. We knew that our ability to author great reports would be fundamental to our success.
SOLUTION
The Sales, Marketing and Service modules within Microsoft Dynamics Customer Relationship Managment (CRM) solution were customised to facilitate quick data entry. Customised reports were created that allowed company management to get understandable sales information on-demand. Brantas integrated the CRM solution with Microsoft Outlook enabling sales staff to work in a familiar software environment. We also configured the CRM system to be accessed online giving sales staff and managment 24x7 access to information.
RESULTS
- Sales process is now visible to management.
- Customer contracts can be stored in an accessible manner making them easy to locate.
- Customer service levels have improved.
- Repeat business opportunities have increased.