“Wind turbines have a very specific and convoluted sales process and so we could not find a simple off-the shelf solution for our particular needs. Brantas listened to us, understood our sales processes and so was able to configure Dynamics CRM in a way that now works very well for our international sales team. During the development process Brantas demonstrated that they were willing to go that extra mile to get the job done well.”

Kenneth Peterson, UK Sales Manager, Gaia Wind

NEED

Gaia Wind Ltd are a dynamic, growing organisation requiring a sales management solution that can grow and change with them. Gaia Wind had outgrown their current sales management solution and required a system that could be flexible to their changing business whilst providing a clear picture of their current sales pipeline value. Gaia Wind has an international sales presence and need a solution that can work across different languages.

BUSINESS CHALLENGE

Gaia Wind need a Customer Relationship Solution that works the way they do and wanted all of the benefits that a CRM solution offers without the pain of entering irrelevant data. It was imperative that Dynamics CRM was customised to remove all redundant data fields to simplify Gaia Wind’s sales process.
A unique customer dashboard presenting an accurate picture of a customer’s position within Gaia Wind’s sales process was also fundamental towards achieving Gaia Wind’s objectives.

SOLUTION

We knew a customised implementation of Microsoft Dynamics CRM would deliver upon Gaia Wind’s business needs and provide the required solution capabilities. Brantas created a customer dashboard that presented key information to the sales team without the need to navigate numerous system screens to locate important information. Sale staff can instantly understand the status of each Opportunity and quickly gauge the necessary steps to progress each customer along Gaia Wind’s sales process. Gaia Wind operate internationally so we had to configure CRM security to handle cost centres in different parts of the world whilst still providing senior management with a unified view of the sales pipeline at any given time.

RESULTS

• A truly unique CRM solution for Gaia Wind.
• Better opportunity management.
• Instant access to critical sales data.
• A more cohesive sales process.